Privacy notice

What we collect

When you ask for a free sample: your email address, the city you chose, and, if the link you came from had them, the buyer type (lumber, roofing or insurance) and the ad source tags that show which ad or post sent you. To stop abuse of the form, we also keep a scrambled form of your network address for 30 days, then delete it. If you subscribe to the weekly list: your email address, the city you picked, the business name you give at checkout, and Stripe's reference for your subscription.

Why

To give you the sample, and to send subscribers the weekly list they pay for. The ad source tags tell us which ads bring people in.

What we email you

A copy of the sample you asked for; if you subscribe, the weekly list and notices about your subscription; and replies when you write to us. No marketing emails.

Who sees it

We never sell your email. It is shared only with the services named below that run the site and payments for us.

Where it is stored

Sign-ups are stored in a database service, Supabase, which keeps them for us. The sample and the weekly list are sent through an email service, Resend.

Ads and payments

Sign-ups may also come through a sign-up form inside our Facebook or Instagram ads. In that case Meta collects your email address and passes it to us. Payments are handled by Stripe, and we never see your card number.

Do Not Track

We do not track you across other websites, so the site works the same whether or not your browser sends a Do Not Track signal. The site loads its typeface from Google Fonts, so Google receives your network address when a page opens. We use no analytics or advertising pixels.

Delete your data

To have your data deleted, email ethan@basisweb.net.